Friday, August 31, 2012

Feminism and the power of social media #destroythejoint

In the past week much has been written about the trolls of social media, cowards who hide behind their keyboards spewing out hate. But yesterday we were given a startling reminder of just how hateful traditional media can be; and how social media can be a source of empowerment rather than victimisation.

It is no great surprise that the reminder came from shock jock Alan Jones, who sitting safely behind his microphone, viciously attacked Australia's Prime Minister, Julia Gillard, and a string of other women in positions of political power. He not only said "women are destroying the joint" but added "There's no chaff bag big enough for these people".

It was more of the same from a man who is famous for wearing his hate, rather than his heart, on his sleeve; a man who doesn't need to hide behind a keyboard but is instead paid a fortune for his particularly ugly brand of broadcasting. And a man who is not alone. Just think Kyle Sandilands and the companies who are more than happy to attach their products to the politics of hate that they both peddle.

Rather than lie down and take it, the women of twitter rose up. With the hashtag #destroythejoint cleverly coined by Jane Caro, the fun began. Before long Jane and the hashtag were trending and #destroythejoint merchandise was on sale thanks to the fast work of @yvettevignando. In a beautiful twist funds raised from the sale of this merchandise will go to supporting refugees, another target of Jones’ hate.

Words that were meant to degrade and undermine women instead became a clarion call to action. The women of twitter became keyboard warriors of the best sort, using social media to mock (and dare I say it, destroy) one of the most arrogant and politically powerful voices of MSM.  


  1. Oh, I love that term "keyboard warriors". I'm here, and I'm armed. Great post, thanks. No wonder we kept running into each other in the political sessions at BlogHer12.

    1. I might be carrying a light sabre these days. Maybe we can host a #destroythejoint panel next year ;-)

  2. Alan Jones and that other bloke who believes women don't get pregnant when they're raped have done an exemplary job of demonstrating just how stupid and ignorant misogyny actually is. A powerful aspect of this new social meme, #destroythejoint, unwittingly triggered by Jones's words and so enthusiastically and joyfully embraced by women, is that lots of good men are also fired up to put an end to such nonsense. Truly, it's awesome. "keyboard warriors" [chuckle]love it!

    1. Thanks Carolyn. It is wonderful to see this outpouring in response to attitudes that are so archaic.

  3. So I am a Keyboard Warrior?! Glad to know this, Sister! Loving your work as always xxx

    1. :-) loved your post too! Armed with our keyboards we can do anything.

  4. I can see a book title here "101 Ways to Get Up The Nose of a Pontificating Parrot"
    Love your work and you have my full support, and by the way, where can I purchase some of the merchandise?
    Stuart Connolly

    1. Thanks Stuart! Click on the link in the post (destroying the joint merchandising) and it should take you there.

  5. Lately I've been feeling a little down about social media...but then along came #destroythejoint to put the smile back on my face.

    1. I so agree. Something v positive has been unleashed. I am excited.

  6. Logging on to social media these days seems a little like a game of roulette- you have no idea where the massese are going to direct their energy - but the Jane Caro reponse was great (and increases/inspires similar positive responses in future, I think). All discrimination and ignorance should be dealt with so quickly :)

  7. This comment has been removed by a blog administrator.


  8. خدمات تنظيف شاملة ومميزة في شركة انقاذ
    افضل خدمات تنظيف المنازل والفلل والشقق والبيوت والشركات
    خدمات تنظيف الخزانات والمسابح بالخبر
    خدمات مكافحة الحشرات ورش المبيدات
    مكافحة جميع انواع الحشرات والقذاء عليها نهائيا
    خدمات تسليك المجاري وحل مشاكل الصرف الصحي
    في مدينة الخبر والمنطقة الشرقية

    شركة تنظيف بالخبر

    شركة تنظيف بالاحساء

    شركة تنظيف منازل بالخبر

    شركة تنظيف كنب بالخبر

    شركة مكافحة حشرات بالخبر

    شركة مكافحة حشرات بالاحساء

    شركة مكافحة النمل الابيض بالخبر

    شركة تسليك مجاري بالخبر


  9. شركة انقاذ افضل شركات التنظيف ومكافحة الحشرات بالقطيف
    خدمات تنظيف المنازل والشقق والبيوت
    خدمات خاصة لتنظيف الفلل والشركات والمؤسسات
    خدمات مكافحة الحشرات ورش المبيدات
    خدمات تسليك المجاري وسيارات شفط البيارات
    ارخص الاسعار في شركة لنقاذ اسعار تناسب جميع الفئات
    خدمات مميزة في القطيف والمنطقة الشرقية

    شركة تنظيف بالقطيف

    شركة تنظيف منازل بالقطيف

    شركة مكافحة حشرات بالقطيف

    شركة تنظيف منازل بالاحساء

    شركة تسليك مجاري بالاحساء

    شركة مكافحة النمل الابيض بالقطيف

    شركة تسليك مجاري بالقطيف

    شركة تنظيف مجالس بالاحساء

    شركة مكافحة النمل الابيض بالاحساء


  10. افضل خدمات التنظيف المميزة والشاملة في شركة إنقاذ
    تمتلك الشركه افضل العمالة الاحترافية والمتميزة في تقديم خدمات نظافة مثالية ذات كفاءة كبيرة.
    شركة إنقاذ تمتلك احدث الاجهزة في مجال التنظيف.
    خدمات شركتنا بأقل الاسعار وتناسب جميع المستويات في المجتمع.
    خدمات التنظيف الشاملة لتنظيف المنازل والفلل والشقق والشركات والبيوت.
    وتقدم الشركة خدمات مميزة في تنظيف المجالس والكنب.
    وتنظيف السجاد والموكيت والستائر " بالبخار

    شركة تنظيف بالدمام

    شركة تنظيف منازل بالدمام

    شركة تنظيف كنب بالدمام

    شركة مكافحة حشرات بالدمام

    شركة رش مبيدات بالدمام

    شركة مكافحة النمل الابيض بالدمام

    شركة تسليك مجاري بالدمام