I showed my boys the Marlo Thomas clip tonight and it started some interesting conversations about bullying and sexism (a term my little guys are very familiar with). They watched it twice and my youngest couldn't stop humming the tune (which means I am going to have to buy the album!).
It is disheartening to fast forward 40 years and realise that while the world has definitely changed for the better in terms of gender equality and expectations, in the area of toys things have in fact gone backwards.
In most stores toys are rigidly divided along gender lines. When they are not actually separated into girls and boys aisles - which may be indicated by explicit signs or colour coding - the way toys are packaged often sends a not too subtle message about who a toy is intended for. And in no section of the toy department is this more true than the packaging and placement of dolls.